According to recent stat results by Statista, more than 30% of users between 18-34 years reported that have made purchases through different social media channels.
Can you still afford to overlook this wonderful strategy of growth for your e-commerce business?
With such staggering figures for e-commerce, you cannot only sell your products over your website. But set up profiles on popular social media channels that give a great boost to your sales, traffic, and leads.
In fact, I have seen most e-commerce stores that solely rely on channels like Facebook and Instagram as these platforms have billions of followers already. So, why not leverage the power of these channels that bring a healthy return on investment in a short time?
Well, whatever e-commerce business model you run, it’s preliminary to host your shopping stores on every popular social media channel that can contribute to the success of your campaign.
Let me tell you a secret as well, if you are dealing with the B2C market, you can interact with a large percentage of the audience that actively seeks their favorite products on social media channels.
Surprised? Well, don’t be. Get ready to digest something more. Because here I have compiled a list of smart social media marketing tips from E-commerce Tasks experts so you can skyrocket your sales and conversions even beyond expectations.
So, let’s dive in to see what social media marketing does to your e-commerce business!
Figure out the best social media channels for retail:
The number of social media channels is increasing tremendously day by day, however, not every social platform is a retail boon. You have to figure out the best channel that drives the most leads and conversions while engaging thousands of people every day.
With that being said, you need to rely on some popular social media channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. These channels have now become everyone’s favorite as well as comprise billions of followers who search for their favorite products using all these channels.
According to a rough estimate, 2.4 billion people are active on Facebook and are actively looking for your products and services. With the myriad of options available on the channel, you can even create a shop tab on your business page that directs the audience to your website for more exposure to your products.
So, while interacting with audiences on these channels, you can successfully convert visits into leads every hour.
Especially if you want more people to choose you over others, then it’s important to set up your profile professionally and give the audience a chance to build a great social presence over every popular channel.
Optimize your social posts:
When you optimize your social posts for relevant and competitive keywords, you can easily push them up in your user’s feed especially when they search for the specific keywords that define your products and services.
The strategy will help you earn more exposure, leads, and new visits on your social pages.
That’s the reason, incorporation of different relevant keywords and trendy hashtags in your posts, you can easily increase your visibility for a new audience that is looking for the same information you provide.
Therefore, the best practice is to take some time out and identify some competitive keywords that are used frequently by your target audience. This helps you get more new followers, visits, and comments.
Share videos and clips:
Did you know more than 80% of millennials purchase products after watching videos on social media channels?
Videos and clips rule every social media channel especially when it comes to boosting engagement and impressions.
So, if you are running an e-commerce store, creating a powerful short video for your brand is the most important thing that gives detailed insights to your audience about the effectiveness of your products.
When you launch video marketing campaigns to market your e-commerce business, you can easily drive more sales and conversions every single day. No doubt images and infographics also contribute a lot to your success, but videos and clips deliver a perfect message to your broad audience.
Sellers who visit your pages must watch 2-5 seconds video clips so they can better understand the product features and functionality. Especially for Facebook and Instagram, it’s the most reliable tactic that even increases your fan following.
Do not forget to include trendy hashtags:
Hashtags are now the staple on every popular social media platform. Especially for Instagram, Twitter, and Facebook, hashtags are most necessary to implement as they give the audience an idea about your posts. You can easily increase your organic reach by using trendy hashtags for your product images.
Like if your audience is looking for perfumes, you can simply include trendy perfume hashtags so that people can easily discover your posts on Facebook and Instagram.
However, it’s also important to remember that “hashtag etiquettes” are usually different for every platform. For Instagram, the recommended practice is usually posting more than 10 hashtags with posts, but for Facebook, you can rely on 5-8 and for Twitter, you can also use the same practice.
Post Facebook ads to target qualified audience:
Launching ads on Facebook is another effective tactic that brings valuable engagement and leads to your platform. When you simply post ads on Facebook for your products, you are allowing your audience to find their desired products. The ads are specifically created by considering particular demographics such as age, location, gender, and interests of the audience.
These ads are targeted at people who are more likely to click and convert immediately. When your audience sees the ad, they click on the listing and direct to the landing page for further action. This makes Facebook advertising a reliable option than other tactics that strengthen the fan base while receiving lots of traffic and queries.
You can also complete the look of your posts by designing beautiful FB posts and ads that further engage your audience through inspiring design material.
Interact with your followers:
Always keep one thing in mind, social media is all about being social with people who are most interested in your products and services. But when you do not interact with them on regular basis, you may lose a massive audience that may become your lifelong customers.
That’s the reason, responding to comments, sending messages, posting stories, sharing reviews, and participating in group discussions is a new way to socialize with an audience and build interest. Without implementing these practices, it’s hard to convert visits into leads.
Because most audiences expect your quick response within the first 30 minutes. But if you don’t interact back, they might consider another option.
Post positive, engaging, and informative content:
If you a merchant, it doesn’t mean that you have to post salesy content every time to get the audience’s attention. This may push your audience back as they do not want to see product promotions and related content.
Hence, when you post something more engaging and informative that gives them valuable insights into your products and other ideas, then they are more likely to interact with your business and may consider you the best source of information and engagement.
You can also increase engagement by launching surveys and polls and answering to most frequently asked questions. This simply increases the worth of your brand and helps users understand your products.
Especially if you want to increase engagement on most used platforms such as Facebook and Twitter, then you need to craft a unique and compelling content sharing strategy. However, hiring professionals for creating high-quality content for Facebook and Twitter is also a best practice as you can give the audience the material that speaks to their issues and pain points.
Share positive reviews and feedback of real customers:
This is another effective tip that generates explosive leads and sales for your e-commerce business. Because the fact is, more than 70% of customers check out your reviews before making a purchase.
If they find positive reviews and feedback, they can immediately buy a product and also recommend your brand to others in the circle which ultimately increases your recognition in the industry.
So, if you want to build trust in the community, it’s quite essential to feature your reviews and ratings on social media platforms and encourage others to consider you as you are the best source that caters to their needs.
Since social media marketing has become the most powerful tool for your business, it’s recommended to employ all the popular strategies that generate more awareness, leads, sales, and conversions.
Luckily, all the above-mentioned tips and tricks are already tested & proved. These methods bring guaranteed results for e-commerce businesses as they are truly focused on your goals.
However, if you want more performance-driven solutions, hiring an e-commerce marketing agency is also a good option that offers exceptional results within a given timeframe. So, whether you want to increase followers count, engagement rates, or conversions, professional help is here to support!